vling

2018年9月12日星期三

2015年8月24日星期一

How to sell a product

Here are five ways to help your product sell itself in a crowded marketplace:

1. Broadcast your advantage. What makes you better than everyone else in the industry? Be clear with customers from the start. Perceived advantage is built on factors like greater prestige, more convenience, superior effectiveness or better value for the money.

Even cleaning products, the most mundane of all consumer necessities, can win using this theory. For example, Mr. Clean Magic Erasers solved the problems that previous spray-on liquid cleaners claimed to, with the added advantage of not damaging the paint on walls as competitors' products did. The brand made this ability to remove touch marks without damaging walls clear through a TV ad campaign that demonstrated the product at work. This provided positive reinforcement to consumers before they made their purchase.

2. Fit into your customer's routine. How much effort is required for customers to make the transition from a current product to yours? If the cost is more than its relative advantage, most people won't try the new product. Febreze seems like one of those success stories -- and it is -- but even P&G can make mistakes with their branding, as was the case with Febreze Scentstories. In 2004, the company launched a $5.99 scent "player" that was reminiscent of a CD player with five scent discs that changed every half hour. Consumers were confused. They couldn't tell if the product played music, freshened air or did both. Not knowing how or why they would use it, they didn't.

3. Work right out of the box. When building new products, don't add work for the buyer. Make your product work as intended the first time out and every time thereafter. A kink-free garden hose, for example, should be kink free the first time and the hundredth time; a children's toy should be easy to assemble; and you should never expect a busy mom to spend more than five minutes figuring out how to use a new slow-cooker.

4. Make benefits easy to spot. The more evident the perceived advantages, the more your product will market itself. For example, the clear plastic packaging of 3M's Command line of removable hooks allows you to see and understand how the product enables you to hang and remove a hook without leaving a hole in the wall.

5. Let customers try it out. Tea bags were first used as giveaways so that people could sample tea without buying large tins, vastly improving the "trial-ability" of brewed tea, and eventually tea bags. Samples, giveaways and store demonstrations are tried-and-true techniques for risk-free experimentation. If you can't afford to give your product away, offer a tempting discount or "buy one get one" deal. Depending on your product and core customer, you can use sites like Gilt.com or Travel Zoo to make enticing offers.

Local products or services benefit from actual social interaction: an informal gathering in a home where guests can "play" with the product or try the service, a farmer's or open-air market where consumers can touch and taste what you're selling and meet you. The easier something is to try, the faster customers will want to buy it.

2015年8月20日星期四

3. marketing & sales

Bonus Tip #2 – Don’t Distract

Think of your Product page as a giant funnel, you are pouring customers in at the top and hoping to get them out via your payment page at the bottom. Every time you introduce a distraction you are making a hole in this funnel. Here are a few things that you may think are a good idea but are more likely to reduce your sales by causing distractions:
When trying to convert your customers to sales, try to keep these items to a minimum or on the front page of your site, to reduce the number of distractions.

Need Help?

If any of this sounds a bit ambitious and you would like some more guidance, check out the Small Business BC Ask the Website Expert service. Consultations are 45 minutes long, are by appointment only and must be booked in advance.

2. marketing & sales

Offer a money back guarantee.
Make sure people know who they are buying from. Add your street address to the footer and your sales phone number in the top right corner of each page.
Looking for a budget shopping cart engine that has a lot of bells and whistles? Consider using Shopify.com platform. This Canadian company continues to innovate their shopping platform letting you concentrate on providing the best products and customer service.
Check Twitter – are people complaining, praising or looking for your products? Engage with them…
Split test your Product page; if you send 50% of tomorrows traffic to the page with a red “add to cart” button and 50% to the same page with a green “add to cart” button – which page sells more products?
A lot of customers will come to your site each day, look at a product, add it to their cart and then not check out. Look at adding tracking codes to your website to monitor which products sat dormant in carts and create a reason to push people to buy, like reducing the price by just 5%.
When using Google AdWords to drive customers to your product page, do not just have a single version of the advert. Instead make 5, 10 or even 50 versions of the same advert and track which one drives sales the most and then turn off the adverts that do not perform as well.
Facebook advertising is really good a driving people to your Facebook page but not so good at driving customers to make a purchase. If you still want to use it, make sure your adverts are targeted to only people of the right demographic. Always make sure to include an image as part of any Facebook advert: Facebook ads featuring a smiling women’s face convert the best.

Bonus Tip #1 – Product Page Layout

Don’t be afraid of having too much information about a product on one page. Simply break up the text clearly with headings and insert more “buy now” buttons at prominent places as the page grows. Remember, you are looking to answer your potential customer’s objections as to why they should not buy the product at each stage, so the more information the better.
Here are some of the things you should consider putting on your product page:

Product Image
Description (make sure its unique and not copied from another source)
Tech Specs
Expert store review
User reviews and ratings
Product video review
User images “see it in the wild”
Downloadable Manual as PDF
Pros and Cons list – not every item is good for every customer
Percentage discount – How much was this product last month / year
What’s included in the products box – any extras? Any tools?
Warranty / Shipping information and options
Customer’s also bought
Related products. If your customer gets to the bottom of the page and isn’t sold, try to get them interested in another product before they leave your site.
Product Summary – small image with summary info and buy now button (one last chance to convert them)
Follow us on Facebook
Adverts
Newsletter sign up
Blog page snippets
Pictures of unrelated products
Too much navigation or lists of menu items

marketing & sales

If you sell products online, whether it’s a single product or tens of thousands, there are many things that you can change on your website that will increase your sales, even if you maintain the same amount of website traffic. This process is called Conversion Rate Optimization and is a highly measurable area of internet marketing that you can spend a lot of time focusing on.

Here are 21 key things you need to consider to sell products online…

Make sure every product has its own page.
Feature a unique description of each product you sell- do not cut and paste the manufacturers copy.
1. User reviews will not only give you more unique content for this product but will help to push other people over the buying tipping point.
2. Use a simple shopping cart system. The more pages and clicks between clicking “add to cart” and completing payment, the more opportunities people will have to abandon their cart.
3. Three weeks after the transaction – email your customer and ask them to leave a review of the product they just bought (feedback loop, see above).
4. Give an incentive to your clients to leave reviews of products on your website with a giveaway e.g. Win a $200 voucher for the best review this month.

2014年11月28日星期五

222. Bae _ Dear _ RIP

Thank Mr Goody-goody for this four month , all the memories that you give me
bii will keep it into deep heart forever ..
hope we meet again my dear ..
I will start my new life again and you too har
RIP (ANDRE HO ZHI-SHERN)

给我一些时间平复过后就会笑了

2014年10月26日星期日

221. M'sia 's 50 Natinal Heritages

parliament house
istana negara
flagpost at dataran merdeka
sultan abdul samad building
city hall buiding & theatre
kl train station building
ktm headquarters
general post office buiding , jalan raja
public works development building ,jalan hishamuddin
residency building , jalan dato'onn
national mosque
carcosa sri negara
batu caves
st. george 's church , penang
selangor chinese assembly hall building
the national monument
kinabalu national park
nulu national park
jalur gemilang
national emblem
royal long keris
royal head -dress
royal tiara
royal waist buckle
royal short keris
royal necklace
sceptre of religion
sceptre of the world
maces
dewan rakyat mace
royal regalia
dewan nagara mace
hibiscus flower
sejarah melayu manuscript
Malacca penal code
hikayat hang tuan manuscript
merdeka proclamation letter
perak man
national anthem
mak yong
wayang kulit
bangsawan
malay joget
dondang sayang
malay silat
ngajat
sumazau
sewang
malaysia open house
lion dance

220. starting your own business

you have decided to start your own business . this is wonderful and here are three tips to help you achieve success .
they are choosing a job you enjoy , writing down your goals clearly and lastly working hard at it .

when you do what you like ,you are excited and enthusiastic about every aspect of your job and willing to spend long hours at it .

especially crucial in the beginning stages as you build up your business .

when you are passionate about what you do , you will attract more interest from people who will later become your potential clients .

219. how to be an entrepreneur

An entrepreneur is a person who has decided to take control of his/her future and is willing to take the risk ,

she is self-employed either by creating her very own business or by working as a member of a 'team' .

successful entrepreneur share certain characteristics .

they tend to be passionate about achieving their goals and have the spirit for adventure and are willing to take risk.

they also have a very strong need to achieve and seek personal accomplishment .

they are persistent, hardworking ,energetic, innovative , creative ,versatile ,self-confident, positive ,and are willing to take the initiative and are committed to their goals .

" your time is limited , so dont waste it living someone else's life . dont be trapped be dogma - which is living with the results of other people 's thinking . dont let the noise of others opinions drown out your own inner voice . And most important , have the courage to follow your heart and intuition . They somehow already know what you truly want to become . ' ---- steve jobs

Jobs delivered a commencement speech to student graduating from Standford and had this to say :

when I was 17 , I read a quote that went something like :" if you live each day as if it was your last , someday you'll most certainly be right . " It made an impression on me , and since then , for the past 33 years , I have looked in the mirror every morning and asked myself : " if today were the last day of my life , would I want to do what I am about to do today ? " and whenever the answer has been " No " for too many days in a row , I know I need to change something .