Bonus Tip #2 – Don’t Distract
Think of your Product page as a giant funnel, you are pouring customers in at the top and hoping to get them out via your payment page at the bottom. Every time you introduce a distraction you are making a hole in this funnel. Here are a few things that you may think are a good idea but are more likely to reduce your sales by causing distractions:When trying to convert your customers to sales, try to keep these items to a minimum or on the front page of your site, to reduce the number of distractions.