- Offer a money back guarantee.
- Make sure people know who they are buying from. Add your street address to the footer and your sales phone number in the top right corner of each page.
- Looking for a budget shopping cart engine that has a lot of bells and whistles? Consider using Shopify.com platform. This Canadian company continues to innovate their shopping platform letting you concentrate on providing the best products and customer service.
- Check Twitter – are people complaining, praising or looking for your products? Engage with them…
- Split test your Product page; if you send 50% of tomorrows traffic to the page with a red “add to cart” button and 50% to the same page with a green “add to cart” button – which page sells more products?
- A lot of customers will come to your site each day, look at a product, add it to their cart and then not check out. Look at adding tracking codes to your website to monitor which products sat dormant in carts and create a reason to push people to buy, like reducing the price by just 5%.
- When using Google AdWords to drive customers to your product page, do not just have a single version of the advert. Instead make 5, 10 or even 50 versions of the same advert and track which one drives sales the most and then turn off the adverts that do not perform as well.
- Facebook advertising is really good a driving people to your Facebook page but not so good at driving customers to make a purchase. If you still want to use it, make sure your adverts are targeted to only people of the right demographic. Always make sure to include an image as part of any Facebook advert: Facebook ads featuring a smiling women’s face convert the best.
Bonus Tip #1 – Product Page Layout
Don’t be afraid of having too much information about a product on one page. Simply break up the text clearly with headings and insert more “buy now” buttons at prominent places as the page grows. Remember, you are looking to answer your potential customer’s objections as to why they should not buy the product at each stage, so the more information the better.Here are some of the things you should consider putting on your product page:
- Product Image
- Description (make sure its unique and not copied from another source)
- Tech Specs
- Expert store review
- User reviews and ratings
- Product video review
- User images “see it in the wild”
- Downloadable Manual as PDF
- Pros and Cons list – not every item is good for every customer
- Percentage discount – How much was this product last month / year
- What’s included in the products box – any extras? Any tools?
- Warranty / Shipping information and options
- Customer’s also bought
- Related products. If your customer gets to the bottom of the page and isn’t sold, try to get them interested in another product before they leave your site.
- Product Summary – small image with summary info and buy now button (one last chance to convert them)
- Follow us on Facebook
- Adverts
- Newsletter sign up
- Blog page snippets
- Pictures of unrelated products
- Too much navigation or lists of menu items
