2018.09.13

久违的第一封 ； 只要还没有到我想要的那一个境界， 记住不要轻言放弃

How to sell a product

Here are five ways to help your product sell itself in a crowded marketplace:

1. Broadcast your advantage. What makes you better than everyone else in the industry? Be clear with customers from the start. Perceived advantage is built on factors like greater prestige, more convenience, superior effectiveness or better value for the money.

Even cleaning products, the most mundane of all consumer necessities, can win using this theory. For example, Mr. Clean Magic Erasers solved the problems that previous spray-on liquid cleaners claimed to, with the added advantage of not damaging the paint on walls as competitors' products did. The brand made this ability to remove touch marks without damaging walls clear through a TV ad campaign that demonstrated the product at work. This provided positive reinforcement to consumers before they made their purchase.

2. Fit into your customer's routine. How much effort is required for customers to make the transition from a current product to yours? If the cost is more than its relative advantage, most people won't try the new product. Febreze seems like one of those success stories -- and it is -- but even P&G can make mistakes with their branding, as was the case with Febreze Scentstories. In 2004, the company launched a $5.99 scent "player" that was reminiscent of a CD player with five scent discs that changed every half hour. Consumers were confused. They couldn't tell if the product played music, freshened air or did both. Not knowing how or why they would use it, they didn't.

3. Work right out of the box. When building new products, don't add work for the buyer. Make your product work as intended the first time out and every time thereafter. A kink-free garden hose, for example, should be kink free the first time and the hundredth time; a children's toy should be easy to assemble; and you should never expect a busy mom to spend more than five minutes figuring out how to use a new slow-cooker. 

4. Make benefits easy to spot. The more evident the perceived advantages, the more your product will market itself. For example, the clear plastic packaging of 3M's Command line of removable hooks allows you to see and understand how the product enables you to hang and remove a hook without leaving a hole in the wall.

5. Let customers try it out. Tea bags were first used as giveaways so that people could sample tea without buying large tins, vastly improving the "trial-ability" of brewed tea, and eventually tea bags. Samples, giveaways and store demonstrations are tried-and-true techniques for risk-free experimentation. If you can't afford to give your product away, offer a tempting discount or "buy one get one" deal. Depending on your product and core customer, you can use sites like Gilt.com or Travel Zoo to make enticing offers.

Local products or services benefit from actual social interaction: an informal gathering in a home where guests can "play" with the product or try the service, a farmer's or open-air market where consumers can touch and taste what you're selling and meet you. The easier something is to try, the faster customers will want to buy it.

3. marketing & sales

Bonus Tip #2 – Don’t Distract

Think of your Product page as a giant funnel, you are pouring customers in at the top and hoping to get them out via your payment page at the bottom.  Every time you introduce a distraction you are making a hole in this funnel.  Here are a few things that you may think are a good idea but are more likely to reduce your sales by causing distractions:
When trying to convert your customers to sales, try to keep these items to a minimum or on the front page of your site, to reduce the number of distractions.

Need Help?

If any of this sounds a bit ambitious and you would like some more guidance, check out the Small Business BC Ask the Website Expert service. Consultations are 45 minutes long, are by appointment only and must be booked in advance.

2. marketing & sales

1. Offer a money back guarantee.
2. Make sure people know who they are buying from. Add your street address to the footer and your sales phone number in the top right corner of each page.
3. Looking for a budget shopping cart engine that has a lot of bells and whistles? Consider using Shopify.com platform.  This Canadian company continues to innovate their shopping platform letting you concentrate on providing the best products and customer service.
4. Check Twitter – are people complaining, praising or looking for your products?  Engage with them…
5. Split test your Product page; if you send 50% of tomorrows traffic to the page with a red “add to cart” button and 50% to the same page with a green “add to cart” button – which page sells more products?
6. A lot of customers will come to your site each day, look at a product, add it to their cart and then not check out.  Look at adding tracking codes to your website to monitor which products sat dormant in carts and create a reason to push people to buy, like reducing the price by just 5%.
7. When using Google AdWords to drive customers to your product page, do not just have a single version of the advert.  Instead make 5, 10 or even 50 versions of the same advert and track which one drives sales the most and then turn off the adverts that do not perform as well.
8. Facebook advertising is really good a driving people to your Facebook page but not so good at driving customers to make a purchase.  If you still want to use it, make sure your adverts are targeted to only people of the right demographic.   Always make sure to include an image as part of any Facebook advert:  Facebook ads featuring a smiling women’s face convert the best.

Bonus Tip #1 – Product Page Layout

Don’t be afraid of having too much information about a product on one page.  Simply break up the text clearly with headings and insert more “buy now” buttons at prominent places as the page grows.  Remember, you are looking to answer your potential customer’s objections as to why they should not buy the product at each stage, so the more information the better.
Here are some of the things you should consider putting on your product page:

• Product Image
• Description (make sure its unique and not copied from another source)
• Tech Specs
• Expert store review
• User reviews and ratings
• Product video review
• User images “see it in the wild”
• Downloadable Manual as PDF
• Pros and Cons list – not every item is good for every customer
• Percentage discount – How much was this product last month / year
• What’s included in the products box – any extras? Any tools?
• Warranty / Shipping information and options
• Customer’s also bought
• Related products.  If your customer gets to the bottom of the page and isn’t sold, try to get them interested in another product before they leave your site.
• Product Summary – small image with summary info and buy now button (one last chance to convert them)
• Follow us on Facebook
• Adverts
• Newsletter sign up
• Blog page snippets
• Pictures of unrelated products
• Too much navigation or lists of menu items

marketing & sales

If you sell products online, whether it’s a single product or tens of thousands, there are many things that you can change on your website that will increase your sales, even if you maintain the same amount of website traffic.  This process is called Conversion Rate Optimization and is a highly measurable area of internet marketing that you can spend a lot of time focusing on.

Here are 21 key things you need to consider to sell products online…

1. Make sure every product has its own page.
2. Feature a unique description of each product you sell- do not cut and paste the manufacturers copy.
   1. User reviews will not only give you more unique content for this product but will help to push other people over the buying tipping point.
   2. Use a simple shopping cart system. The more pages and clicks between clicking “add to cart” and completing payment, the more opportunities people will have to abandon their cart.
   3. Three weeks after the transaction – email your customer and ask them to leave a review of the product they just bought (feedback loop, see above).
   4. Give an incentive to your clients to leave reviews of products on your website with a giveaway e.g. Win a $200 voucher for the best review this month.
   1. Use Crazy Egg analytics to monitor how people consume your sales pages: how far do they scroll down, what are they clicking on, etc.
   2. Produce product tour or product review videos – these will help drive up the conversion rate as they allow people to really see the product.
   3. If you are out of stock – offer to take customer details and call them back when you have stock available.
   4. Make sure your website is fast.  For every second it takes your page to load – you have just lost an impatient customer (aim for 3 seconds – 6 or more seconds is too slow).  You can monitor your site speed through Google Analytics.
   5. Monitor what people are searching for on your website – you might find demand for products you don’t (yet) carry or you may find that people are misspelling certain product names.
   6. Make sure you have a blog where you talk about your product range, discounts and offers and exciting new products that you will be stocking soon.
   7. If you only take PayPal as a payment, ensure that you test the design of your checkout page, do you look trustworthy?

222. Bae _ Dear _ RIP

Thank Mr Goody-goody for this four month , all the memories that you give me
bii will keep it into  deep heart forever ..
hope we meet again my dear ..
I will start my new life again and you too har
RIP (ANDRE HO ZHI-SHERN) 

:(

给我一些时间平复过后就会笑了

:)

221. M'sia 's 50 Natinal Heritages

1. parliament house 
2. istana negara
3. flagpost at dataran merdeka 
4. sultan abdul samad building 
5. city hall buiding & theatre 
6. kl train station building 
7. ktm headquarters 
8. general post office buiding , jalan raja 
9. public works development building ,jalan hishamuddin 
10. residency building , jalan dato'onn 
11. national mosque 
12. carcosa sri negara 
13. batu caves 
14. st. george 's church , penang 
15. selangor chinese assembly hall building 
16. the national monument 
17. kinabalu national park 
18. nulu national park 
19. jalur gemilang  
20. national emblem 
21. royal long keris 
22. royal head -dress 
23. royal tiara 
24. royal waist buckle 
25. royal short keris 
26. royal necklace 
27. sceptre of religion 
28. sceptre of the world 
29. maces 
30. dewan rakyat mace 
31. royal regalia 
32. dewan nagara mace 
33. hibiscus flower 
34. sejarah melayu manuscript 
35. Malacca penal code 
36. hikayat hang tuan manuscript 
37. merdeka proclamation letter 
38. perak man 
39. national anthem 
40. mak yong 
41. wayang kulit 
42. bangsawan 
43. malay joget 
44. dondang sayang 
45. malay silat 
46. ngajat 
47. sumazau 
48. sewang 
49. malaysia open house 
50. lion dance 

220. starting your own business

 you have decided to start your own business . this is wonderful and here are three tips to help you achieve success .
they are choosing a job you enjoy , writing down your goals clearly and lastly working hard at it .


when you do what you like  ,you are excited and enthusiastic about every aspect of your job and willing to spend long hours at it .

especially crucial in the beginning stages as you build up your business .

when you are passionate about what you do , you will attract more interest from people who will later become your potential clients .

219. how to be an entrepreneur

An entrepreneur is a person who has decided to take control of his/her future and is willing to take the risk ,

she is self-employed either by creating her very own business or by working as a  member of a 'team' .

successful entrepreneur share certain characteristics .

they tend to be passionate about achieving their goals and have the spirit for adventure and are willing to take risk.

they also have a very strong need to achieve and seek personal accomplishment .

they are persistent, hardworking ,energetic, innovative , creative ,versatile ,self-confident, positive ,and are willing to take the initiative and are committed to their goals .





" your time is limited , so dont waste it living someone else's life  . dont be trapped be dogma - which is living with the results of other people 's thinking . dont let the noise of others opinions drown out your own inner voice . And most important , have the courage to follow your heart and intuition . They somehow already know what you truly want to become . ' ---- steve jobs


Jobs delivered a commencement speech to student graduating from  Standford and had this to say :

when I was 17 , I read a quote that went something like :" if you live each day as if it was your last , someday you'll most certainly be right . "  It made an impression on me , and since then , for the past 33 years , I have looked in the mirror every morning and asked myself : " if today were the last day of my life , would I want to do what I am about to do today ? "  and whenever the answer has been " No " for too many days in a row , I know I need to change something .

218. QI QING

手背向上， 手心不要向下！ 

不要跟别人乞讨东西！ 

你要的就要自己辛苦一点付出

因为天下没有白吃的午餐呀

217. 传销

传销是一个长久 的旅程， 跟上班最大的差别就是时间自由。 

上班得担心迟到， 想要出去旅行未必会有时间， 还得看老板的脸色， 

你是在帮别人赚钱啊！！ 

传销哪里都可以进行， 想要出门旅行，不用想那么多， 想走就走

想不走就不走， 想多赚点就辛苦一点， 它 不仅仅会给我带来经济上的收入更多的是

给我希望！！ 

__HOPE __

216. 逆境中长大

穷人与富人的区别不完全是取决于你的背景， 财力 ，能力，而更是取决于谁敢于改变， 

谁有胆识在别人反对中坚持自己的思想，自己的定位， 自己的主见。

机会每秒钟都有很多，任何东西只要有选择尝试， 有努力， 

你才会知道哪个才是属于自己的机会

215. 我一辈子一定要做的事

• 在大雨中拥吻
• 和朋友在暖风轻飘的傍晚，坐在顶楼一边用餐一边看夕阳。
• 凌晨四点，一个人走在空无一人加拿大古街上。 
• 和家人每一天都去散步。
• 为心爱的他举办一个超级盛大的birthdayEvent . 
• 希望可以收到我意想不到的人的suprised Event， 那一瞬间的感动。

213.my families

look up at the stars

212. share

###FRIDA GUSTAVSSON

211.come back ^^

开心！！

I finally get the answer !!

“我知道怎样准备统考了”

  

"Life is like an onion ; you peel off one layer at a time and sometimes you weep"

 

210 .Freda

209# 顺遂

人没有十全的,                                                                                                                                                                                                                                                                                                                        有些事情我们也只能尽量去做,                                                                                                                                                                                                                                                                                                                        而其后果不是我们能控制的。 
我们不能让任何人失望!(×)                                                                                                                                                                                                                                                                                                                        每件事情都必须做到完美! (×)                                                                                                                                                                                                                                                                                                                        我们千万不能表现出不耐烦的样子!(×)                                                                                                                                                                                                                                                                                                                        上面都是不合理的认知! 改掉吧! 

208. :'(

I hate the way that i feel right now .

I m not sure how to describe it but i think its a mixture of sad and bad .

Well ,i feel sad bcs my faces

And

I feel bad bcs i hv no money .

And  also

I jz a teen. 

And  i hope im adults .

207. 心里话 让自己q点吧 拜托

Close my eyes

Sometimes it help

Prayer

爸爸睡觉很轻松
我睡觉却这样辛苦
不行啊
这样真的不行

现在唯一让我担心的是我的脸

未来让我担心的是我的工作

明年让我担心的是我的学业 和 可能很惊人的补习费。

下个月让我担心的是我的车考试

我还如此悠哉的浪费每一天
以为什么都没有变
什么都不要紧
结果不是的
当我回头看的时候 我已经落在别人的很后面了
haiz

我头脑一面想玩 一方面有想着读书
我不是没有策划计划 只是我懒，犹豫
我最不喜欢就是给那些以前懒惰或比我差的人超越

因为只有我超越人 没有人可以超越我
所以也就是这样 让我越来越自以为了
开始像在演龟兔赛跑了。。

我不要啊

205. ［It s me ］mv

往我脸上看的人的我不介意，超级不爽的是特地过来诶 看下的那种人，小心你的脸也是。看了没好看 还在那边打凉话 听了就气 。

你是以为你的脸有极好是吗

跟我老妹一个样看死我的不会好。

如果好了！你们想好了要讲什么咩 蛤!

你们这些人就很像电影里面，那些人家讲有鬼出现却偏偏不信的那种人 ，非要自己亲自遇到了 才来那边傻鸟!

放假真的很难睡觉

我的头脑很爱想东西

不喜欢这样的自己

可以冷静下来吗

马海!

故事204

688啊688。
我真的很想要买你
可是不知道到底值得吗？
我很想勒
不知道，有缘就会买下你的了
是要大号的呢 还是小号

考试真的很闲
我要放假

下个星期六我听undang去了

拜拜
写到这里

203. 暑假打工记

原本还以为会有这样的放假故事让我写, 暑假打工记。结果,考试的考试,考车的考车,走走的走走,统统都来的临时计划。。不过最失望的还是没有的做飞机去探亲。。。伤心。如果我会买机票,哇!那就太好了! 写完了,总之没有了 暑假打工记。。
不过我可以去找乡村娱乐记。。^^

202..觉得很有意思∩__∩

有一个号码，一直记得，却再也不会打过电话发过信息。　　 　　　　　 　　　　　 　　　　　 　          有一首歌，不再听了，可偶然听见，却不经意地掉下了眼泪 。　　 　　　　　 　　　　　 　　　　　 　          有一些事情想忘记 ， 最后才发现根本忘不了，而且更加清晰。　　　　　　　 　　　　　 　　　　　 　　          全世界就这么一个我，别不把我当回事。　 　　　　　 　　　　　 　　　　　 　　          全世界就这么一个你，怎能叫我不珍惜。　 　　　　　　　　　　 　　　　　 　　          我要的不多：一个平平淡淡 陪我走到最后的爱人。　　 　　　　 　　　　　 　　　　　 　          几个疯疯癫癫 陪我到永远的朋友。 　　　　　 　　　　　　　　　　 　　　　          不管友情还是爱情，我若离去，后会无期。 　　　　　 　　　　　 　　　　　 　　          我不要你的“对不起”，因为我不想我们“没关系”。　　　　　　　　　　　　　　          我妈就生我这么一个限量版，不会再有第二个我，爱不爱你自己看着办。　　　　　　　　　          趁我还在的时候，亲爱的你能不能好好珍惜我？　　　　　　　　　　          如果哪天你离开了，我会连人带心滚出你的世界。　　　　　　　　　          就因为你的不珍惜，让我学会了放弃。　　　　　　　　　　　　　　　　　　　　　　　　          好想和你有一个未来，无论生老病死。　
　　　　　　                   我希望我跟你的名字能写在一起，不管是在婚礼的喜帖上，还是在葬礼的墓碑上。
　　　
　          你的过去，我来不及参与，但你的未来我奉陪到底。　　         

201 ..hopeless

只是希望你会恢复以前的样子，
我会尽力不管什么管道。
BecauSe i believe  my face will be okey soon
一直算到底从几时开始，你在我脸上，
又想你几时才要消失离开 干
真马骂操妈骂操麻麻